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429 Fourth Avenue, Suite 1900
Pittsburgh, PA 15219






Centre Avenue Corridor Promotions and Re-brand

PROJECT: Centre Avenue Corridor PromotionsDSCN0446

PROGRAM: 2015 Small & Simple Grants

GRANTEE: Hill House Association

Local leaders are collaborating on an initiative to create a committee to re-brand the Centre Avenue corridor in the Hill District. The new Centre Heldman Plaza has opened possibilities for increased visibility and commerce on Centre Avenue. The new Shop ‘n Save and adjacent retailers offer the opportunity to launch a re-branding of the area to create a firmer connection to downtown, attract consumers and build a bustling, welcoming andpositive neighborhood. In addition, the new Thelma Lovette YMCA, located on Centre Avenue, the new Passport Academy Charter School located in the Kaufmann Center on Centre Avenue and the Carnegie Library on Centre Avenue, opened in 2008, and all provide catalysts for increased neighborhood usage.

As part of this project, key individuals will be invited, representing a variety of organizations to participate in a committee for the planning and implementation of the rebranding. Expectations and roles will be developed and offered to selected individuals as befitting the project for the most positive outcome. Additionally, foundations, healthcare organizations, universities, entrepreneurs, developers, civic and social organizations and corporations will be approached for participation within the committee.

Outcomes of the project will be measured against the specific objectives set by the committee. Each objective will be deliberated and assigned a control, such as a budget or timeframe and a measurement will be established. Reviews and acknowledgement of the outcomes based on the measurements will be explored by committee members on a quarterly basis, with a dashboard established for committee updates. An annual dashboard will be prepared to track the objectives on a yearly basis.

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